Our Story
🌿 Our Story
For Parents Who Refuse to Compromise.
Sage & Swaddle was born out of one simple belief:
Parents shouldn’t have to choose between safety, softness, and style.
Every product in our collection is designed with the highest standards in mind—so you can feel proud, empowered, and fully confident in the choices you make for your baby’s earliest days.
Why We Exist
We saw a problem: the baby product industry is flooded with hidden toxins, misleading “organic” labels, and materials that prioritize convenience over your baby’s comfort and health.
We also saw the pressure parents are under—constantly researching, comparing, second-guessing.
So we built Sage & Swaddle as a calming alternative:
âś… Genuinely non-toxic and BPA-free
âś… Natural woods, baby-safe paints
âś… No polyester. No flame retardants. No compromises.
âś… Gentle on the skin, and on your eyes too.
Our Commitment to You
We work for parents. Everything we create is backed by real research, deep empathy, and the same high standards we’d demand if it were for our own families.
We believe in:
 - Transparency: no greenwashing, ever
 - Safety-first design: everything breathable, certified, and thoughtfully crafted
 - Emotional ease: peace of mind, without the overwhelm
 - Aesthetic calm: timeless designs to match your home and your values
What Sage Means to Us
“Sage” stands for more than just the color. It represents wisdom, calm, clarity—and a return to nature.
“Swaddle” speaks to warmth, care, and protection.
Together, they reflect our promise to wrap your little one in everything good, and nothing harmful.
🛍 Ready to Shop Safer?
Explore Our Collection
Or start with Why Non-Toxic? to learn what really sets us apart.